A like button, like option, or recommend button, is a feature in communication software such as social networking services, Internet forums, news websites and blogs where the user can express that they like, enjoy or support certain content.[1] Internet services that feature like buttons usually display the number of users who liked each content, and may show a full or partial list of them. This is a quantitative alternative to other methods of expressing reaction to content, like writing a reply text. Some websites also include a dislike button, so the user can either vote in favor, against or neutrally. Other websites include more complex web content voting systems. For example, five stars or reaction buttons to show a wider range of emotion to the content.
Video sharing site Vimeo added a "like" button in November 2005.[2] Developer Andrew Pile describes it as an iteration of the "digg" button from the site Digg.com, saying "We liked the Digg concept, but we didn't want to call it 'Diggs,' so we came up with 'Likes'".[2]
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The like button on FriendFeed was announced as a feature on October 30, 2007 and was popularized within that community.[3] Later the feature was integrated into Facebook before FriendFeed was acquired by Facebook on August 10, 2009.[4]
The Facebook like button is designed as a hand giving "thumbs up". It was originally discussed to have been a star or a plus sign, and during development the feature was referred to as "awesome" instead of "like".[citation needed] It was introduced on 9 February 2009.[5] In February 2016, Facebook introduced reactions - a new way to express peoples emotions to Facebook posts. Some reactions included "Love", "Haha", "Wow", "Sad", or "Angry".
In 2010, as part of a wider redesign of the service, YouTube switched from a star-based rating system to Like/Dislike buttons. Under the previous system, users could rate videos on a scale from 1 to 5 stars; YouTube staff argued that this change reflected common usage of the system, as 2-, 3-, and 4-star ratings were not used as often.[8][9] In 2012, YouTube briefly experimented with replacing the Like and Dislike buttons with a Google+ +1 button.[10]
In 2019, after the backlash from YouTube Rewind 2018, YouTube began considering options to combat "dislike mobs," including an option to completely remove the dislike button.[11] The video is the most disliked video on YouTube, passing the music video for Justin Bieber's "Baby". On November 12, 2021, YouTube announced it will make dislike counts private, with only the content creator being able to view the number of dislikes on the back end, in what the company says is an effort to combat targeted dislike and harassment campaigns and encourage smaller content creators.[12]
Alongside "retweets", Twitter users could "favorite" posts made on the service, indicated by a gold star symbol (). In November 2015, to alleviate user confusion and put the function more in line with other social networks, the "favorite" function was renamed "like", and its button was changed from a star symbol to a heart ().[16]
VK like buttons for posts, comments, media and external sites operate in a different way from Facebook. Liked content doesn't get automatically pushed to the user's wall, but is saved in the (private) Favorites section instead.
The Instagram like button is indicated by a heart symbol. In addition to tapping the heart symbol on a post, users can double tap an image to "like" it. In May 2019, Instagram began tests wherein the number of likes on a user's post is hidden from other users.[17]
The TikTok like button is indicated by a heart symbol, and users can use the like button by double tapping on a post they like, similar to Instagram. Liked content can be accessed via the "Liked" tab on a user's profile.
XWiki, the application wiki and open source collaborative platform, added the Like button in version 12.7. This button allows users to like wiki pages. It's possible to see all liked pages and the Like counter for each page.
The like button on the social networking website Facebook was first enabled on February 9, 2009.[1] The like button enables users to easily interact with status updates, comments, photos and videos, links shared by friends, and advertisements. Once clicked by a user, the designated content appears in the News Feeds of that user's friends, and the button also displays the number of other users who have liked the content, including a full or partial list of those users. The like button was extended to comments in June 2010. After extensive testing and years of questions from the public about whether it had an intention to incorporate a "Dislike" button, Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016, letting users long-press on the like button for an option to use one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry". Reactions were also extended to comments in May 2017, and had a major graphical overhaul in April 2019.
The like button is one of Facebook's social plug-ins, in which the button can be placed on third-party websites. Its use centers around a form of an advertising network, in which it gathers information about which users visit what websites. This form of functionality, a sort of web beacon, has been significantly criticized for privacy. Privacy activist organizations have urged Facebook to stop its data collection through the plug-in, and governments have launched investigations into the activity for possible privacy law violations. Facebook has stated that it anonymizes the information after three months, and that the data collected is not shared or sold to third parties. Additionally, the like button's potential use as a measurement of popularity has caused some companies to sell likes through fake Facebook accounts, which in turn have sparked complaints from some companies advertising on Facebook that have received an abundance of fake likes that have distorted proper user metrics. Facebook states in its Terms of Service agreement that users may only create one personal page, and it has ongoing efforts against the spread of fake accounts.
The like button is a feature of social networking service Facebook, where users can like content such as status updates, comments, photos and videos, links shared by friends, and advertisements. The feature was activated February 9, 2009.[2] It is also a feature of the Facebook Platform that enables participating websites to display a button that enables sharing the site's content with friends.[3]
When a user clicks the like button, the content appears in the News Feeds of that user's friends.[4][5] The button also displays the number of users who liked each piece of content, and may show a full or partial list of those users.[6] The ability to like users' comments was added in June 2010,[7] and the ability to react with one of five pre-defined emotions, including "Love", "Haha", "Wow", "Sad", or "Angry", was added in May 2017.[8][9]
After more than a year in testing,[11] which included October 2015 availability in Ireland and Spain,[12] Facebook officially rolled out "Reactions" to users worldwide on February 24, 2016. The feature allows users to long-press on the like button to get options between five pre-defined emotions ranging from "Love", "Haha", "Wow", "Sad", and "Angry".[11][13] In June 2017, in celebration of Pride month, Facebook introduced a rainbow flag as part of its Reactions options.[14][15][16]
The Like button is one of Facebook's social plug-ins, which are features for websites outside Facebook as part of its Open Graph.[24][25] Speaking at the company's F8 developer conference on April 21, 2010, the day of the launch, CEO Mark Zuckerberg said "We are building a Web where the default is social".[25][26] The like button is implemented similarly to an advertising network, in that as more sites participate, Facebook is given a vast amount of information about who visits which websites and when. When loading a website that has the like button enabled, the user's web browser connects to Facebook's servers, which record which website was visited, and by what user.[27]
A week after the release of the social plugins, Facebook announced that 50,000 websites had installed the features, including the like button.[28] Five months later, the number had increased to 2 million websites.[29]
Social network like buttons on websites other than their own are often used as web beacons to track user activities for targeted advertising such as behavioral targeting combined with personally identifiable information, and may be considered a breach of Internet privacy.[41][42][27][43] In June 2010, the American Civil Liberties Union, Center for Democracy and Technology, Center for Digital Democracy, Consumer Action, Consumer Watchdog, Electronic Frontier Foundation, Electronic Privacy Information Center, Privacy Activism, Privacy Lives, and Privacy Rights Clearinghouse sent an open letter to Facebook requesting that it "Do not retain data about specific visitors to third party sites that incorporate "social plugins" or the "like" button, unless the site visitor chooses to interact with those tools."[44][45]
In February 2013, legal action was brought against Facebook by patent-holding company Rembrandt Social Media. Rembrandt owns several patents taken out by Dutch programmer Joannes Jozef Everardus van der Meer, who died in 2004.[62] These include patents filed in 1998 relating to Van der Meer's fledgling social network Surfbook, including, according to legal papers filed by the patent holder, the ability for users to approve data using a "like" button.[63]
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